How many times have you heard complaints like “we’re getting too few likes”?
How many times have you felt all the pressure falling on marketing when sales are down — but no one knows exactly what to do about it?
If you’re reading this, chances are this sounds familiar.
Today, more than ever, the challenge of marketing is not to make noise.
The challenge is to drive more sales.
Digital Showing Off Doesn’t Pay the Bills
For years, the industry has sold us the idea that having thousands of followers, millions of views, or ultra-creative campaigns was the path to success.
And sure, visibility still matters. But if by the end of the month it doesn’t lead to leads, sales, or real growth… what’s the point?
In your day-to-day, you know this well:
They ask you for engagement reports, but what really matters is sales.
They demand creativity, but they measure you by ROI.
They want you to be “innovative”, but what’s at stake is your marketing budget.
This is the real world for those of us on the front lines — not the theory from a random blog or a LinkedIn guru talk.
How Do You Translate Marketing Into Tangible Results?
There’s no magic wand here. But there are real-world principles that work:
1. Every marketing action must have a clear business objective
What do you want to achieve with each action?
More leads? More direct sales? More demo requests? More returning customers?
If your answer is “brand awareness” but you don’t know how that connects to business goals — red flag.
Real-life example: LinkedIn campaigns with fewer likes but high-quality meetings → Result: a growing sales pipeline.
2. It’s not about what you say, but what you get people to do
Many marketing teams still design strategies based on “what we want to say.”
Mistake.
The focus should be on what you want to provoke.
Content, ads, events… everything should be designed to drive action: register, request info, book a demo, make a purchase.
Example: Don’t just create an ebook for downloads. Think about the follow-up email, the sales call, or the offer you’ll attach to that download.
3. Creativity without conversion is just art
Let’s be honest: creating a creative campaign feels great.
But in your role, creativity isn’t the goal.
It’s the vehicle to get there: connect better to sell more.
How do we measure it? Not with awards.
With real KPIs: cost per lead, conversion rate, average order value, close rate.
Creativity? Yes.
Creativity that converts? Even better.
So… Should We Ditch Likes Altogether?
Let’s be clear: on social media, likes are a signal. They show something caught attention. That a strategy connected — at least superficially.
But today, that’s no longer enough. More and more users watch, consume, and act… without leaving a visible trace. They don’t like or comment, but they click. They visit your website. They sign up for the webinar. They ask for pricing. They buy.
That’s why the real value isn’t in the like. It’s in the visibility each piece of content gives you and, more importantly, in what the user does afterward.
Do they engage? Remember you? Keep moving down the sales funnel you designed?
Surface-level engagement is just that — surface. What matters is that your content is designed to drive action, to make an impression, and to build a relationship — even if not everyone claps in public.
Oh, and don’t forget: we’re talking about social media strategies. Not all online marketing revolves around likes. A well-optimized Ads campaign, an email automation flow, or a strong SEO improvement… won’t get you likes, but they will get you sales. And that’s what really counts.
Your Marketing Should Be Like a Great First Kiss:
- It should spark emotion.
- It should leave a mark.
- And it should open the door to something bigger.
At DUPLO, We Don’t Speak to Please Ourselves — We Speak to Attract Your Customers
We don’t create strategies to look good.We create strategies to seduce your customers.Before we think about copy, design, or campaigns, at DUPLO we ask:
What moves this person to buy?
What do they need to hear?
What barriers do we need to break? That’s our real briefing.
No buzzwords. No fluff.
“El marketing no termina en conseguir likes. Hay que trazar un recorrido que lleve de la atención al interés, del interés a la acción, de la acción a la venta y de la venta a la fidelización.”
This Is About Selling, Not Applause
- You don’t work to look pretty. You work to sell.
- You don’t report to impress. You report to prove results.
- You don’t do show-off marketing. You do growth marketing.
And that’s what sets you apart as a marketing professional.
You’re not a “hype seller.”
You’re the one who connects strategy to results.
Ready to trade fans for revenue?
Let’s talk.
(No BS, no empty promises.)